This session offers an introduction to The Audience’s Agency’s rich datasets and will explore how we can support your organisation to make plans that reflect the needs of your local community and the wider marketplace.
Express Market Analysis brings together the following four focused areas of insight to help organisations make decisions around marketing, audience development, programming, visitor experience and business planning:
- Current Audiences
- Cultural Engagement
- Population Insight
- Market Potential
This session will familiarise you with this process and the insight available to support it, including a range of both free and paid-for resources.
Date: Wednesday 29 November 1:30 PM - 3:00 PM
Book your place: https://www.tickettailor.com/events/theaudienceagency/985575
Who:
This webinar is aimed at those who want to find out more about The Audience Agency’s audience research and datasets, which describe the population and its current and potential cultural engagement. It will explore how we can support you in using these to plan your audience engagement, considering the needs of both your local community and the wider marketplace.
The webinar will be useful for senior staff planning revised offers and developing reopening plans, as well as those in engagement, marketing, development and other public-facing roles.
What will you learn:
- An overview of The Audience Agency’s audience datasets, including Audience Answers.
- Using the datasets to understand your audiences, marketplace and for benchmarking at a population and cultural engagement level.
- How The Audience Agency can support you to use this data to understand your organisation’s market potential.
Facilitator:
Catherine Bradley, Senior Consultant
Format:
The session takes the form of a 90-minute webinar, with a range of practical demonstrations and case studies.
Cost: Free